Private Label Watches

Your name
on the dial.

We design watches for other brands and get them made. If you already have a design, we take it into production.

Gerald Muckenhammer — 30+ years of watch design and watchmaking.

Start a project See how it works ›
YOUR BRAND AUTOMATIC 28

Start with an idea or with a drawing.

Both end the same way: a box of finished watches with your name on the dial.

Start with an idea

We design it.

Tell us who the watch is for and what it should cost. We sketch it, then draw every part to exact measurements.

  1. Brief
  2. Sketches
  3. Technical drawings

Start with a drawing

We get it made.

Send your files. We check that it can be built, find the right suppliers and give you a price per piece.

  1. Your files
  2. Feasibility check
  3. Quote

Then, for both

From approval to your door.

  1. ApprovalYou sign off the final design before production starts.
  2. ProductionParts are made and the watches assembled.
  3. Quality checkEvery watch is inspected before it ships.
  4. DeliveryBoxed and ready to sell under your name.

You choose every part.
We know where to get it made.

Inside

The movement.

Automatic or quartz. We help you pick the movement that fits your design and your price, and source it for you.